Written by a startup marketer who's launched 13 different startups to more than $2MM in annual revenue, Validate First is a complete guide to both the strategy of how to test your business idea before launch and the tactics of exactly how to do it.
If you have a burning desire to launch something incredible, but you're afraid that your business idea might not succeed, this book is for you. If your business is struggling to find and connect to new customers, this book is for you. If you're worried about pivoting your business, this book is for you.
If you have all the answers, sleep through every night, and never worry about a thing, this probably isn't the book for you.
A whole lot of marketing books are mostly fluff.
I hate them.
This book contains everything you need to test and validate your business idea--or pivot the existing business you're working on-and do so with confidence because it's backed with data.